The most disruptive course in
Brand & Marketing Management
B—BranD MASTER
16 Global Brand Leaders — 16 Real-Life Case Studies
12 Weeks — 24 Sessions
Oct – Dic 2025
Master Real-Life Brand Challenges with Top Industry Leaders
Maria Diez
Marketing & Product Manager at SMEG
Robin Karakash
VP Marketing Europe - Mozilla, Firefox and Pocket
Maria Diez
Marketing & Product Manager at SMEG
Robin Karakash
VP Marketing Europe - Mozilla, Firefox and Pocket
Andreia Vaz
Head of Brand & CX, Worten
Paul Neutzner
Global Head of Brand Outdoor, On
You will work on real-world brand challenges, enabling you to develop practical, actionable brand management solutions in a collaborative, feedback-driven environment – your direct line to industry insider knowledge and contacts.
Real-World Scenarios
We only work with real brand cases from top companies, ensuring relevance and practical applicability.
Collaborative Diversity
The diversity of ideas, experiences, and perspectives in the classroom enriches the decision-making process.
Practical Focus
Students develop managerial capabilities like analyzing problems, presenting solutions, and deriving conviction from their ideas.
Realistic Environment
Students learn to make business decisions in a safe academic setting, preparing them for the pressures of real world management.
Unique Methodology
Real
Brand
Cases
Our methodology is dynamic, collaborative, and rooted in critical thinking, ensuring that knowledge sticks longer and equips students with the tools to navigate complex business scenarios.
Methodology Principles
1. No Masterclasses
Instead of passive lectures, our students take an active role in every session, contributing their ideas and solutions to dynamic discussions. By taking ownership of their learning process, students not only understand key concepts but also learn how to communicate and defend their decisions effectively.
2. Learning by doing
Instead of passive lectures, our students take an active role in every session, contributing their ideas and solutions to dynamic discussions. By taking ownership of their learning process, students not only understand key concepts but also learn how to communicate and defend their decisions effectively.
3. Connect theory to practice
Instead of passive lectures, our students take an active role in every session, contributing their ideas and solutions to dynamic discussions. By taking ownership of their learning process, students not only understand key concepts but also learn how to communicate and defend their decisions effectively.
4. Leverage classroom diversity
Instead of passive lectures, our students take an active role in every session, contributing their ideas and solutions to dynamic discussions. By taking ownership of their learning process, students not only understand key concepts but also learn how to communicate and defend their decisions effectively.
5. Enrich Critical Judgment
Instead of passive lectures, our students take an active role in every session, contributing their ideas and solutions to dynamic discussions. By taking ownership of their learning process, students not only understand key concepts but also learn how to communicate and defend their decisions effectively.
Problem Solving
Approach
At B-Brand, we prepare you for the strategic decision-making challenges of tomorrow by making you face the realities of today. By embracing an active, participatory, and problem solving approach, we ensure that every student graduates with the skills and confidence to build future-proof brands.
Key Learnings &
Takeaways
Comprehensive knowledge of brand management, from strategy development to product launches and crisis management.
Practical case studies to apply brand & marketing theories to real-world scenarios.
Access to exclusive insights and feedback from brand managers of top companies.
Understand how leading brands manage and grow their identities in competitive and rapidly changing markets.
Learn how to craft a brand that resonates with today’s consumers.
Build your professional network with industry experts and like-minded professionals across various sectors.
Course Structure
Module 1
Introduction & Foundations of Brand Management
Module 2
Market Positioning and Brand Differentiation - Developing Sustainable Brand Strategies
Module 3
Brand Launch and Growth - Consumer Insights and Brand Engagement o Launching new products
Module 4
Building and maintaining Brand Loyalty - Digital Branding and Social Media Strategy
Module 5
Brand Crisis Management and Legal Aspects of Brand Management
Target Audience
— Aspiring Brand Managers
— Marketing Professionals
— Creative Strategists
— Entrepreneurs and Business Owners
— Marketing & Branding Consultants
— Corporate Managers
— Executives Product Managers
— Graduates in Marketing
— Graduates in Business
— Graduates in Communications
— Professionals looking for a career
Professionals looking for a career shift.
Price
Options
The program can be taken either in person or online. The price varies depending on the chosen option.
Option In Person
3.950 €
Early Bird until 30.04
3.550 €
Option Online
3.350 €
Early Bird until 30.04
2.950 €
Contact
Form
