The most disruptive course in
Brand & Marketing Management
B—BranD MASTER
16 Global Brand Leaders — 16 Real-Life Case Studies
12 Weeks — 24 Sessions
16 Sept – 4 Dec 2025
Master Real-Life Brand Challenges with Top Industry Leaders
Sebastian Ballester
Marketing Manager at ASICS Iberia
Robin Karakash
Vice President Marketing Europe at Mozilla, Firefox and Pocket
Joaquin Roca
Consumer Experience & Media Lead – Nutrition Europe at Nestlé
Nadia Kokni
former: Senior Vice President Global Marketing & Comms at Hugo Boss, Global Group Marketing Director CMO at JD Group, Vice President Global Marketing at Tommy Hilfiger, Global Marketing Director at H&M (Cheap Monday)
Andreia Vaz
Global Head of Brand & CX at WORTEN; former: Director of Marketing & Innovation at Nespresso (Member of Management Committee)
Paul Neutzner
Global Head of Brand Outdoor at ON; former: Marketing Director Europe at Patagonia, Brand Manager EMEA at Nike Basketball
Carlota Lamiel
Country Business Leader Ben &Jerry´s Spain; former: Brand Manager Ice Cream at Unilever, Global Brand Manager at AC Marca, Co-Founder Marino Barcelona
Araceli Escobedo
Head of Brand at Urban Sports Club; former Head of International Marketing at Urban Sports Club
Jordi Puig
Corporate Marketing Manager at Cantabria Labs; former: Global Marketing Manager at MartiDerm
Alejandro Medina
Global Marketing Manager - Spirits Portfolio at Familia Torres
Felix Eggert
Founder & Public Relations Consultant of Frontiers Strategic Communications; former: Head of Global PR & Communications at Glovo (Delivery Hero Group)
Darren Leon Mckoy
Product Specialist, Brand Builder, Storyteller, Creative Consultant; former: Global Creative Director at Dr.Martens
Eduardo Camiña
Country Manager Iberia at fritz-kola; former: Project & Development Director at Goiko
María Díez
Brand Manager at WMF; former Marketing & Product Manager at SMEG
Tobias Gröber
CEO GHM - Tradefair company for craft fairs; former: Executive Director Business Unit Consumer Goods at Messe Munich
Ruben Navarro
former: Chief Marketing & Brand Officer at Wallapop, CMO at Rockstar Energy Drink, Director Brand Marketing EMEA, Football & Esports/Gaming at NIKE
Nicholas Street
Chief Marketing Officer at Marshall Group; former: Vice President Global Integrated Marketing at VANS
Bernd Wewer
BU Head Derma China & Asia Innovation at Beiersdorf; former: Global Director Brand Strategy and Growth at NIVEA
Danae Malet
Global Product Director at Buff; former: Brand Manager Fossil Group (Armani & DKNY)
Massimo Mazza
Global Marketing Director at Roberto CAVALLI ; former: Marketing Director at DSQUARED2, Marketing Director at TOD'S (Hogan & Fry)
You will work on real-world brand challenges, enabling you to develop practical, actionable brand management solutions in a collaborative, feedback-driven environment – your direct line to industry insider knowledge and contacts.
Real-World Scenarios
We only work with real brand cases from top companies, ensuring relevance and practical applicability.
Collaborative Diversity
The diversity of ideas, experiences, and perspectives in the classroom enriches the decision-making process.
Practical Focus
Students develop managerial capabilities like analyzing problems, presenting solutions, and deriving conviction from their ideas.
Realistic Environment
Students learn to make business decisions in a safe academic setting, preparing them for the pressures of real world management.
Unique Methodology
Real
Brand
Cases
Our methodology is dynamic, collaborative, and rooted in critical thinking, ensuring that knowledge sticks longer and equips students with the tools to navigate complex business scenarios.
Methodology Principles
1. No Masterclasses
Instead of passive lectures, our students take an active role in every session, contributing their ideas and solutions to dynamic discussions. By taking ownership of their learning process, students not only understand key concepts but also learn how to communicate and defend their decisions effectively.
2. Learning by doing
Instead of passive lectures, our students take an active role in every session, contributing their ideas and solutions to dynamic discussions. By taking ownership of their learning process, students not only understand key concepts but also learn how to communicate and defend their decisions effectively.
3. Connect theory to practice
Instead of passive lectures, our students take an active role in every session, contributing their ideas and solutions to dynamic discussions. By taking ownership of their learning process, students not only understand key concepts but also learn how to communicate and defend their decisions effectively.
4. Leverage classroom diversity
Instead of passive lectures, our students take an active role in every session, contributing their ideas and solutions to dynamic discussions. By taking ownership of their learning process, students not only understand key concepts but also learn how to communicate and defend their decisions effectively.
5. Enrich Critical Judgment
Instead of passive lectures, our students take an active role in every session, contributing their ideas and solutions to dynamic discussions. By taking ownership of their learning process, students not only understand key concepts but also learn how to communicate and defend their decisions effectively.
Problem Solving
Approach
At B-Brand, we prepare you for the strategic decision-making challenges of tomorrow by making you face the realities of today. By embracing an active, participatory, and problem solving approach, we ensure that every student graduates with the skills and confidence to build future-proof brands.
Key Learnings &
Takeaways
Comprehensive knowledge of brand management, from strategy development to product launches and crisis management.
Practical case studies to apply brand & marketing theories to real-world scenarios.
Access to exclusive insights and feedback from brand managers of top companies.
Understand how leading brands manage and grow their identities in competitive and rapidly changing markets.
Learn how to craft a brand that resonates with today’s consumers.
Build your professional network with industry experts and like-minded professionals across various sectors.
Course Structure
Module 1
Introduction & Foundations of Brand Management
Module 2
Market Positioning and Brand Differentiation - Developing Sustainable Brand Strategies
Module 3
Brand Launch and Growth - Consumer Insights and Brand Engagement o Launching new products
Module 4
Building and maintaining Brand Loyalty - Digital Branding and Social Media Strategy
Module 5
Brand Crisis Management and Legal Aspects of Brand Management
Target Audience
— Aspiring Brand Managers
— Marketing Professionals
— Creative Strategists
— Entrepreneurs and Business Owners
— Marketing & Branding Consultants
— Corporate Managers
— Executives Product Managers
— Graduates in Marketing
— Graduates in Business
— Graduates in Communications
— Professionals looking for a career shift
Make key contacts and build your industry network
Price
Options
The program can be taken either in person or online. The price varies depending on the chosen option.
Option In Person
3.950 €
Early Bird until 30.04
3.550 €
Option Online
3.350 €
Early Bird until 30.04
2.950 €
Contact
Form
Get informed with no obligation and enjoy a 20% discount. Until 31.05.25
